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Who we are · Gravesend, Kent

About Digital Versify

A digital marketing company based in Gravesend, working with businesses across Gravesham, Dartford and North Kent. Registered in England, company number 15853406. Here is who runs it, how it works, and the work we turn down.

DIGITAL VERSIFY LTD · Registered in England & Wales, company no. 15853406
Incorporated 23 July 2024 · Page last updated 4 September 2026
The short answer

Digital Versify is a digital marketing company based in Gravesend, Kent. It was registered in England on 23 July 2024 as DIGITAL VERSIFY LTD, company number 15853406, and it works with small and mid-sized businesses across Gravesham, Dartford and the surrounding North Kent towns on search, paid advertising, websites and content.

The honest framing most agency pages avoid: the company is new, and the person running the search work is not. Digital Versify has existed since July 2024. Daud Lawrence has been working in business and digital marketing since a Business Management degree in 2008, an MBA in 2011 and Google Squared in 2016. If a young company matters to you, that is a reasonable thing to weigh — and you should be able to weigh it from the page rather than having to guess.

In one look

  • ✓Registered company. DIGITAL VERSIFY LTD, no. 15853406, England & Wales, incorporated 23 July 2024.
  • ✓Two people, named. Jasmine Saroya, Director. Daud Lawrence, Semantic SEO Specialist. No account-manager layer.
  • ✓Local by design. Gravesend base, seven surrounding towns covered with their own pages, not one template.
  • ✓You own the accounts. Website, Google Ads, Analytics and Business Profile all stay in your name.
  • ✓No lock-in and no rank guarantees. Both explained in full further down, including what we refuse to take on.
On this page

01The facts, and how to check them

The facts about Digital Versify, and how to check them

Anyone can write that they are trustworthy. Very little of it can be checked. So this section leads with the things that can be, and the rest of the page follows from there.

Detail Value
Registered name DIGITAL VERSIFY LTD
Company number 15853406
Registered England & Wales
Incorporated 23 July 2024
Based Gravesend, Kent
Trading name Digital Versify
Areas served Gravesend, Northfleet, Swanscombe, Dartford, Meopham, Istead Rise, Southfleet, Higham
Services SEO, local SEO, Google Ads, web design, social media, content marketing
Email sales@digitalversify.com
Phone and WhatsApp +44 7751 120915
Director Jasmine Saroya
Search strategy and delivery Daud Lawrence, Semantic SEO Specialist

The company number is searchable on the Companies House register, which will return the incorporation date, the registered office and the filing history. We would rather you checked it than took our word for it.

Why there is no street address on this page. Digital Versify is a service business. We work at your premises or remotely, not from a shop you would visit, so the Google Business Profile is set up as a service-area business with the address hidden — which is what Google asks businesses in that position to do. Publishing a full street address here while hiding it on the profile would put two different signals into the same local search system. The registered office is on public record at Companies House either way.

02Why Digital Versify exists

Why Digital Versify exists

Digital Versify was set up because of a mismatch that is easy to see once you have watched it happen a few times. The marketing that gets sold to a plumber in Northfleet is structurally the same product that gets sold to a national retailer. Same reporting dashboard, same monthly deck, same vocabulary. Only the invoice changes.

That product is built to justify a retainer, and it justifies it with the metrics that always go up. Impressions rise. Rankings for terms nobody searches rise. Followers rise. Twelve months later the business has a folder of PDFs and no clear answer to the only question that mattered, which is whether the phone rang more than it did before.

What we set out to do differently

Three things, all of them boring, all of them rare:

  • ✓Report on outcomes, not activity. Calls, form submissions, bookings and enquiries. Rankings and impressions are diagnostics, not results, and they are labelled as such.
  • ✓Give real numbers before you commit. Our published rates are on the site, and the reasoning behind them is written out in full in the Gravesend digital marketing cost guide.
  • ✓Say when the answer is no. If a budget cannot win a market, or a channel is wrong for a business, saying so early is worth more than a signed contract that fails slowly.

None of that is a clever idea. It is what most people assume they are buying, and often are not.

Where the company actually started

The registration date and the trading date are not the same. Digital Versify was incorporated in July 2024, but the work ramped up gradually after that, because there were existing commitments to other companies that needed finishing properly first. Walking away from live work to launch faster would have said something about how we treat clients, and none of it good.

03Who you will actually work with

Who you will actually work with

Two people. That is the entire company, and it is stated plainly because it changes what you should expect from working with us.

Daud Lawrence — Semantic SEO SpecialistResponsible for search strategy and delivery: technical SEO, local SEO, content structure, internal linking and the measurement setup behind them. Master of Business Administration, University of Sunderland, 2011. Bachelor of Arts in Business Management, University of Sunderland, 2008. Google Squared Online, 2016. Writes every guide published on this site, which is the most direct way to judge the thinking before hiring anybody — the guides index is the portfolio.
Jasmine Saroya — DirectorResponsible for client relationships, commercial terms and delivery oversight. She is the person who agrees what a project covers, what it costs and when it lands, and the person to raise it with if any of those three slip. Scope and pricing conversations go through her; search strategy goes through Daud.

What a two-person company means for you

The honest version has an upside and a downside, and you should have both.

The upsideYou deal with the people doing the work. There is no account manager relaying your question to someone you have never spoken to, because there is nobody to relay it to. Decisions happen in one conversation, and nothing is diluted on the way through a hierarchy.
The limitCapacity is finite. We cannot take on ten new clients in a month, and we will not pretend otherwise to win one of them. If we are full, we will tell you we are full. Very large or highly specialised projects — enterprise migrations, multi-country campaigns — are not what this company is built for.

If you need an agency with a twenty-person delivery team, we are not it, and we would rather you knew that on the about page than three meetings in.

04How we work, in commitments

How we work, written as commitments

The four lines below were on this page before as slogans. They are worth more as commitments, so here is what each one actually obliges us to do.

01No long lock-in contractsCommitmentWork runs month to month after any agreed initial period, and that period exists only where the work genuinely needs runway — SEO does, a one-off website build does not. If a twelve-month contract is the only thing keeping a client, the work was not good enough. You should be able to leave, and the next point is what makes leaving possible.
02You own every accountCommitmentYour website, domain, Google Ads account, Google Analytics property, Search Console and Google Business Profile are created in your name or transferred into it, with you as owner and us as a user. If you leave, we are removed and everything stays exactly where it is. Agencies that hold accounts hostage are relying on the switching cost, not the work.
03Straight answers on costCommitmentYou get a scope and a number before you commit, not a number that moves once the work starts. Published rates are on the site and are the same rates quoted in conversation. Where a range is genuinely a range — because a site has ten pages or three hundred — we explain what moves it.
04No unsupported guaranteesCommitmentNobody can guarantee a Google ranking, because nobody outside Google controls the ranking systems, and Google states this directly in its own guidance on choosing an SEO. What we will commit to is the work, the reporting and an honest read on whether it is working — including when the answer is that it is not.

The fourth one costs us business, regularly. Somebody promising page one next month is always a more appealing quote than somebody explaining why that promise cannot be kept.

06Where we work

Where we work across Gravesham and North Kent

We are based in Gravesend and work across Gravesham and the neighbouring North Kent towns. Each town below has its own page, written for that town, because they are genuinely different search markets with different competitors — and because publishing the same page eight times with the name swapped is how sites end up competing against themselves. That failure has its own guide: keyword cannibalisation.

The full list, with what differs between them, is on the areas we cover page. Work outside this radius is possible where the service is not distance-dependent, but local search is, and we will say so if geography is working against you.

If you want the commercial picture these towns sit inside — population, business counts, earnings, all dated and sourced — that is set out in the Gravesend business statistics guide.

07What we do not do

What we do not do

This is the section most agency about pages leave out, and it is the most useful one for deciding whether to contact us. Everything below is work we turn down.

  • ✓Guaranteed rankings. We do not sell them, because they cannot be delivered. Google says so in its own guidance on hiring an SEO, and anyone offering one is either misinformed or counting on you not checking.
  • ✓Bought links. Paid link schemes are a direct breach of Google’s spam policies and the risk lands on your domain, not on the agency that sold them.
  • ✓Budgets that cannot win the market. If a search market is dominated by national brands and the budget on the table cannot compete, we will say so and suggest where the money would work harder. A doomed campaign is worse for us than a declined one.
  • ✓Every channel at once on a small budget. Splitting a modest budget across SEO, ads, social and content funds none of them properly. We will recommend two, and explain why the others are waiting.
  • ✓Work we cannot measure. If there is no way to tell whether it worked, there is no way to justify continuing it. Tracking goes in first, or the work does not start.
  • ✓Locking you in through account ownership. Covered above, and worth repeating here: your accounts are yours, during and after.
  • ✓Clients we do not have capacity for. Taking on work we cannot service is how quality collapses. If we are full, you will be told, not queued quietly.

There is a commercial conflict worth naming. We are a marketing company, so we are paid when you buy marketing, which means every recommendation on this site is made by someone with an interest in the answer being yes. The counterweight we can offer is a written record of saying no — the agency versus DIY versus in-house guide sets out the point at which hiring us is the wrong choice, and the questions to ask a marketing agency guide arms you to interrogate us as hard as anyone else.

08How you will be reported to

How you will be reported to

Reporting is where trust is either built or quietly lost, so here is exactly what happens.

What Detail
Frequency Monthly, in plain English, with the numbers that changed and the reason they changed
Primary metrics Calls, form submissions, bookings and enquiries — the things that pay you
Secondary metrics Rankings, impressions, clicks and visibility, presented as diagnostics rather than results
Tools Google Analytics 4 and Google Search Console, plus Google Ads where campaigns are running
Account ownership All properties in your name, with you as owner and Digital Versify added as a user
Access You can log in and see the same data at any time, without asking us for it
When it is not working Said directly, with what we intend to change and by when

The last row is the one that matters. Any agency can present a good month. The test is what arrives in the inbox after a bad one.

A note on attribution. No analytics setup captures every enquiry. Someone can see a Google result on Monday, remember the name on Thursday and phone directly — and that call will not be credited to search. We will always tell you where the reported numbers are likely to be undercounting rather than presenting them as complete.

09Questions people ask

Questions people ask about Digital Versify

The questions that come up most often before someone makes contact.

Is Digital Versify a registered company?Yes. Digital Versify is the trading name of DIGITAL VERSIFY LTD, registered in England and Wales with company number 15853406 and incorporated on 23 July 2024. The registration can be checked independently on the Companies House register using that number, which will return the incorporation date, registered office and filing history.
How long has Digital Versify been operating?The company was incorporated on 23 July 2024, so it is a young company and this page says so rather than implying otherwise. Client work built up gradually after registration because existing commitments to other companies were being completed first. The experience behind the search work is considerably older than the company: a Business Management degree in 2008, an MBA in 2011 and Google Squared in 2016.
Who owns and runs Digital Versify?Two people. Jasmine Saroya is Director and handles client relationships, commercial terms and delivery oversight. Daud Lawrence is Semantic SEO Specialist and handles search strategy and delivery. There is no account management layer between you and the people doing the work, because the company is not large enough to have one.
What are Daud Lawrence’s qualifications?A Master of Business Administration from the University of Sunderland in 2011, a Bachelor of Arts in Business Management from the University of Sunderland in 2008, and Google Squared Online in 2016. The more useful test than any certificate is the published work: every guide on the site is written in-house and can be read before making contact.
Where is Digital Versify based, and which areas do you cover?The company is based in Gravesend, Kent. Covered areas are Gravesend, Northfleet, Swanscombe, Dartford, Meopham, Istead Rise, Southfleet and Higham, each with a dedicated page. Work outside that radius is possible where the service does not depend on local search, though local search itself is geographically bounded and we will say so if distance is working against a campaign.
Why is there no office address on the website?Digital Versify is a service business rather than a premises customers visit, so the Google Business Profile is configured as a service-area business with the address hidden, which is how Google asks businesses in that position to set up. Publishing a full street address on the website while hiding it on the profile would send two conflicting signals into the same local search system. The registered office remains on public record at Companies House.
Do you require a long contract?No. Work runs month to month after any agreed initial period, and that period only applies where the work genuinely needs runway, such as SEO. All accounts are created in or transferred to your name, so leaving means removing our access and nothing else. If a contract is the only thing retaining a client, the work has not earned the retention.
Can you guarantee first-page Google rankings?No, and no agency can. Nobody outside Google controls its ranking systems, and Google’s own guidance on hiring an SEO warns against anyone promising top rankings. What can be committed to is the work itself, transparent reporting against enquiries rather than vanity metrics, and a direct answer when results are not materialising.
Written byDaud LawrenceSemantic SEO Specialist at Digital Versify, Gravesend. MBA, University of Sunderland (2011). BA Business Management, University of Sunderland (2008). Google Squared Online (2016). Every guide in the guides index is written in-house — the clearest way to judge the thinking before hiring anyone.
Company details as registered at Companies House (DIGITAL VERSIFY LTD, no. 15853406, incorporated 23 July 2024). Statements about ranking guarantees reflect Google Search Central’s published guidance on hiring an SEO; statements about paid links reflect Google’s spam policies; service-area business configuration follows Google Business Profile help documentation. Qualifications are as awarded by the University of Sunderland (2008, 2011) and Google Squared Online (2016). Page last reviewed 4 September 2026.

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