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Choosing Between Them
SEO vs PPC: Which Should a Gravesend Business Prioritise?
They solve different problems on different timelines — here’s how to decide which comes first for your business.
01The comparison
| SEO | PPC / Google Ads | |
|---|---|---|
| Speed | Slower — 3–6 months for local results | Immediate — visible as soon as live |
| Cost over time | Compounds — visibility persists | Stops when you stop paying |
| Best for | Long-term, sustainable visibility | Immediate demand, testing new offers |
| Typical cost | £300–£1,500/month | £400–£1,500/month + ad spend |
02Making the call
Which should you start with?
If you need enquiries now and have budget for ad spend, start with PPC. If you’re building for the next 12 months and want visibility that doesn’t disappear the moment you stop paying, start with SEO. Most established Gravesend businesses eventually run both — PPC for immediate demand, SEO for compounding, lower-cost-per-lead visibility over time.
03FAQ
Frequently Asked Questions
Can I do both SEO and PPC at the same time?+
Yes — many businesses run PPC for immediate leads while SEO builds in the background, then reduce ad spend as organic visibility grows.
Which is cheaper long-term?+
SEO usually costs less per lead over time, since you’re not paying per click once you rank — but it takes months to get there.
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