Home / Insights / Questions to Ask
A Vetting Guide
Questions to Ask Before Hiring a Digital Marketing Agency
A genuinely useful checklist — usable against any agency you’re considering, including us.
01Ask this first
- What does “success” mean for my business specifically — not just impressions or rankings?
- Will I own my website, Ads account, and Business Profile, or will they be held in your name?
- What’s the minimum contract length, and what happens if I want to leave?
- What’s a realistic timeline for results, and what happens if we don’t hit it?
- What exactly is included in the price, and what costs extra?
- Can you show genuine, verifiable examples of past work?
02Red flags
Warning signs worth taking seriously
Guaranteed rankings, pressure to sign immediately, vague answers about who owns your accounts, and pricing well below the typical market range are the most common red flags — not because they’re always dishonest, but because they’re the pattern behind most bad agency experiences.
03FAQ
Frequently Asked Questions
Should I ask for references?+
Yes — and be cautious of an agency that can’t provide any, or only offers vague, unverifiable examples.
Is a longer contract ever a good sign?+
Not necessarily. A confident agency shouldn’t need a long lock-in to keep your business.
Ask Us These Questions Directly
Put us through the checklist — we’d rather you ask upfront.
Get In TouchRelated reading