What Gravesend businesses typically pay
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1. What does your business need most right now?
This is a rough guide based on our real, published pricing — not a formal quote. Every business is different.
Be cautious of anything advertised well below these ranges. Under roughly £300–500 a month, work is often automated or template-based. It’s rarely genuine strategic effort. We’ve seen the same pattern across the wider UK market, not just Gravesend.
What actually affects your cost
- How competitive your specific keywords or market are
- The current condition of your website
- How many services you need working together
- Whether you need ongoing management or a one-off project
How to compare quotes without being misled
Two agencies can quote wildly different prices for what looks like “the same service” because the scope hidden inside the number is different. Before comparing figures, ask what’s actually included: how many hours of work per month, how often you get reported to, whether a technical audit is part of the setup, and how much new content or link-building activity is covered at that price.
For PPC specifically, ask whether the management fee is a flat monthly amount or a percentage of ad spend — percentage-based models typically sit around 10–20% of spend, and that structure means the fee grows automatically as your budget does, regardless of whether performance improves. Neither model is inherently wrong, but you should know which one you’re being quoted before comparing it to a flat-fee alternative.
The lowest number and the best value aren’t always the same quote — run every price past our agency vetting checklist before deciding.
Frequently Asked Questions
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